Spanish vocational education students of web application development have implemented the email marketing tool on the icaros project website.The students have used a tool such as MailChimp with which they developed their own campaign.The students carried out the design of the mail prototype taking into account the data of the ICAROS project criteria and once the campaign has been launched, observe the key figures thus assessing its impact. The student’s template will be chosen aesthetically better and better suited to the criteria of the ICAROS project.
The student’s template will be chosen by two rules
- Meets the criteria of the ICAROS project.
The students will be responsible for choosing the winning project.
- Create email forwarders
- Know what an email marketing campaign is.
- Study the ratios and evaluate a campaign for its impact.
- Carry out a campaign based on a series of criteria.
- Create a template in HTML and CSS for an email marketing campaign.<.